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Should you invest in a game truck business? Here is what we gathered! 


The game truck industry is not very new, but it is also not very old. It gained popularity after brothers Stuart and David Pikoff's company Games2U appeared on Shark Tank in 2011. Although they didn't receive an offer, their business took off. According to the Shark Tank blog, the company has over 140 franchises and generates $9 million in revenue yearly. Not bad, huh?


 Games2u is a brand of mobile video game theater which provides video game parties and events for children, teens and adults. It was founded in 2007 and began franchising in 2009. The company specializes in bringing a state-of-the-art, climate-controlled mobile video game theater to the customer's location of choice, and offers a wide range of games and systems. It operates in many countries around the world and It's a franchise business model.


Should you launch or purchase a game truck business for sale in 2023? To assist you in making a better choice, let's explore how this business operates…



Q1: What is a game truck business? 


Over the past decade, game trucks have become increasingly popular. Game trucks are enclosed trailers decked with various gaming systems, arcades, and other awesome games that can be enjoyed by everyone of all ages.  If you're interested in starting your own business and love video games, then buying a game truck business for sale can be exactly what you're looking for. This on-the-go gaming experience provides kids and adults alike with hours of fun during birthdays or other events. Once they book an event with you, they’ll get to play all types of video games while listening to music and enjoying refreshments. 


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Q2: Are game trucks profitable?


Game trucks are profitable if you build and use them for a small business. A game truck owner can make up to $10,000 a month for each trailer they own. This looks like a good venture if you expect to reach profitability quicker and get the return on your investment within the first year. Game trucks generate income when events are booked and completed. If you want your business to be successful, then you will need to book a couple of events on the weekends. The fees you charge your customers will depend on the type of events you offer them. Prices are reflective of the various trailers provided to your customers. The average charge for game trucks are usually $250-$475 per event.


Q3: How much does it cost to make a game truck trailer?


When investing in a Video game truck business for sale, you have two options. The first one would be to purchase a game truck franchise. This means you would be purchasing a game truck that is already ready and you would have to pay for the franchise fee and initial investment fees. The earnings and profits you make from your franchise will depend on the size of your investment, the number of locations you purchase, demand for your service, costs of labor and commercial lease rates among other variables.

The second option is buying a startup game truck business. The cost of this can range anywhere between $5,000-$20,000 depending on the size and design of your trailer. A successful trailer should include things like climate control (to keep your customers cool in the summer and warm in the cold), a premium surround sound audio system, comfortable seating, and attractive lighting ambience that will give your customers the full game-user experience.


Q4: Who uses game trucks?


Games trucks have no age limit, so you can book for clients no matter how young or old they may be. A game truck business can cater to almost any event. Here are some suggestions where you can offer your business advertisements:

  • Company picnics

  • Fundraising events

  • Street festivals

  • School trips or carnivals 

  • Family reunions, birthday or graduation parties 

  • Contests & tournaments


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Q4: What is inside a game truck?


When people enter your game truck, the goal is for them to be amazed by the whole experience and to leave as satisfied customers. For this to happen, you need to get your trailer packed with plenty of equipment for all types of gamers (TVs, monitors, consoles), a diverse library of video games, and gaming accessories (wireless controllers, chargers, headsets, etc)  to accommodate the different game consoles installed in your video game theater. Also, adding a mini-fridge, a soda fountain, or wall shelving for some sweet snacks can bring in some extra cash for your business. Scoring a game truck business for sale can be both profitable and fun, so invest in one today and take control of your life!


Q5: How to start a game truck business?


Starting a game truck business involves several steps:

  1. Research the market: Determine the demand for game truck services in your area and research the competition.

  2. Develop a business plan: Outline your target market, projected revenue, and expenses.

  3. Obtain financing: Consider taking out a small business loan or seeking investors to help fund your business.

  4. Purchase or lease a truck: Acquire a large vehicle, such as a box truck or trailer, that can be outfitted with video game systems and other equipment.

  5. Install equipment and decorations: Install gaming systems, TVs, and sound systems, and decorate the truck to make it appealing to customers.

  6. Obtain necessary permits and insurance: Ensure that your business is in compliance with local laws and regulations and that you have the proper insurance coverage.

  7. Market your business: Develop a marketing strategy to promote your game truck business to potential customers.

  8. Start your operation: Once your truck is ready, start scheduling and hosting events.

It is important to note that starting a business can be challenging and time-consuming, but with proper planning and execution, it can be a fulfilling and profitable venture.



To the best of our knowledge, the information provided on this website is not intended to be taken as professional financial advice. Consult a professional financial, business broker, or tax expert if you require this advice. 

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